Meet the Team
The Experts Behind Steelonix
Leadership Team
Alejandro Farahmand
Owner and President (England)
"I believe that trust, consistency, and quality are the foundations of everything we do at Steelonix."Alejandro leads Steelonix with a clear vision and hands-on approach, overseeing all aspects of the business. He brings over a decade of industry experience and is focused on building lasting relationships with clients, suppliers, and partners. His commitment to excellence continues to shape the company’s growth and reputation.
Felix Webster
Chief Executive Officer (CEO) (England)
"Leading Steelonix toward innovation, sustainability, and excellence in the metal industry." With over 20 years of experience in the steel and metal industry, Felix Webster has been instrumental in shaping Steelonix into a trusted leader in Indonesia’s manufacturing and construction sectors. His vision focuses on technological advancements, sustainable growth, and global expansion.
Johan van den Berg
Chief Operating Officer (COO) (Netherlands)
"Ensuring operational efficiency and product excellence at Steelonix." As the COO, Johan van den Berg oversees the entire production process, ensuring quality control, supply chain optimization, and timely delivery. With a background in industrial engineering and business management, he plays a key role in scaling Steelonix’s operations across Indonesia and beyond.
Siti Kartika
Chief Financial Officer (CFO) (Indonesia)
"Driving financial growth and stability at Steelonix." Siti Kartika brings over 15 years of financial management experience, ensuring the company remains financially strong and strategically positioned for long-term success. Her focus is on budgeting, forecasting, and optimizing financial performance to align with the company's growth goals.
Marco Jansen
Import & Export Director (Netherlands)
"Expanding Steelonix’s global reach and ensuring seamless international trade operations." Marco Jansen leads Steelonix’s import and export operations, overseeing global logistics and maintaining relationships with international partners. With over 15 years of experience in international trade, Marco ensures that Steelonix meets the growing demands of both local and international markets.
Key Departments
Production & Quality Control
Arif Pratama
Head of Manufacturing (Indonesia)
"Committed to producing world-class steel, iron, and copper with precision and efficiency." Arif Pratama brings over 10 years of experience in the metal manufacturing sector, with a focus on ensuring high standards of production across all operations. Under his leadership, Steelonix’s manufacturing facilities operate with the latest machinery, delivering top-tier steel, iron, and copper products to customers. Arif’s commitment to lean manufacturing and continuous improvement ensures that Steelonix remains a leader in the competitive industry.
Magnus Eriksson
Quality Assurance Manager (Sweden)
"Ensuring every product meets international standards before reaching our clients." Magnus has extensive experience in European and Asian steel quality regulations, ensuring all Steelonix products comply with global standards. He plays a crucial role in inspecting the materials throughout the manufacturing process to guarantee top-notch quality.
Sales & Customer Relations
Lisa Widjaja
Sales Director (Indonesia)
"Providing tailored solutions and building long-term partnerships with our clients." With over 12 years of experience in sales and business development, Lisa Widjaja specializes in providing customized steel, iron, and copper solutions to meet the diverse needs of Steelonix’s clients. Her focus on building strong client relationships and delivering high-quality service has helped establish Steelonix as a trusted partner in the industry. Lisa’s leadership ensures that our customers receive personalized care from initial consultation to project completion.
Hendrik de Vries
Customer Relations Lead (Netherlands)
"Ensuring every client receives top-notch service and support." With over 15 years of experience in client relationship management, Hendrik de Vries is a critical part of Steelonix’s commitment to customer satisfaction. Hendrik plays a leading role in developing and maintaining strong client relationships, ensuring that every customer’s needs are met with the utmost care and attention to detail. His deep understanding of the steel, iron, and copper industries enables him to offer tailored solutions that align with clients’ long-term goals. Hendrik is also responsible for overseeing the customer feedback process, ensuring that Steelonix continuously adapts to meet the evolving needs of its customers.
Gunawan Raharja
Innovation Director (Indonesia)
"Driving new advancements in steel, iron, and copper technology for a sustainable future." Gunawan Raharja leads research and development efforts at Steelonix, pushing the boundaries of innovation to enhance the performance and sustainability of steel, iron, and copper products. With over 10 years in material science, he ensures that Steelonix stays at the forefront of cutting-edge metal technology. His team is dedicated to developing eco- friendly solutions that reduce environmental impact and improve material efficiency.
Why Our Team Stands Out
- Decades of combined experience in the steel, iron, and copper industry
- Commitment to quality, sustainability, and innovation
- Customer-focused approach to delivering tailored solutions